The difference between upselling and cross-selling Not only would this increase the total order value, it also prevents the customer from receiving an item they can’t use immediately. By effectively upselling and cross-selling, you can make sure the customer chooses the right product for them and that they have everything they need to use that product.Īs an example, batteries are a perfect cross-sell item for products that don’t come with their own. The benefits aren’t one sided, though, and many extend to the customer’s experience as well. Because these post-purchase offers are targeted to your customer at a convenient point in their journey, buyer intent is high, so they’re more likely to complete the purchase. Not to mention, upselling also helps increase conversion rates. Adding upsells at strategic points in a customer journey can help grow order sizes. This is arguably the biggest benefit to introducing upsell. With strategic upselling, merchants can increase average order value (AOV). First-time buyers are 27% likely to return, but after their second or third purchase, this grows to 54%.
Existing customers are also easier to speak to: the probability of selling to an existing customer is 60%–70%, compared to a 5%–20% probability of selling to a new customer. Upselling is based on selling to a customer who has already made a purchase rather than selling to a brand new one.
Upselling is a technique to persuade customers to purchase a more expensive, upgraded, or premium version of a purchased item or other items for the purpose of making a larger sale. Add a post-purchase upsell strategy to your business today.Tips to know for post-purchase upselling.The difference between upselling and cross-selling.